innovative companies :
Your strategic partner for growing in the Blue Economy
Boost your development in the Blue Economy with Blue Connection.
Startups, SMEs and large companies operating in the blue economy face a dual challenge: standing out in a still-developing sector while navigating an increasingly complex international landscape.
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At Blue Connection, I support visionary entrepreneurs at every stage of their growth journey: from building a strategic positioning to conquering new markets.
With a personalized approach, sharp insight into maritime dynamics, and a collaborative mindset, I help you turn ambition into a concrete roadmap.
Sector-specific expertise for tailored support
Many businesses struggle to identify and access new markets in the blue economy.
This is often due to:
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a lack of in-depth knowledge of marine and maritime industries,
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limited time or internal capacity to design a sound strategy,
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lack of understanding of ecosystem dynamics,
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no clear prioritization of target markets,
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or simply a need for external perspective.
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Not sure which country or sector to target first?
Wondering if your current positioning truly fits your ideal market?
Need a clear, expert-led plan to guide your expansion?
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My strategic offer helps you overcome these roadblocks through a tailored approach, based on deep industry knowledge and market insights.
What my clients value
Over the years, I’ve supported startups, SMEs and large companies in defining their positioning and unlocking new business opportunities in the blue economy. Following, you'll find the logos of companies that have trusted me to sharpen their strategy, clarify their message, or grow internationally.
I help you identify high-potential maritime markets.
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I provide a customized strategy to grow sustainably in the blue economy.
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I support you in overcoming specific challenges so your business can thrive long-term.
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I work hand-in-hand with blue economy innovators to break into new markets, seize real opportunities, and scale with impact.
If you're developing a solution for oceans, marine biodiversity, bluebio ressources, maritime security, offshore energy, coastal resilience or maritime digitalization or decarbonization: this is for you !
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Common pain points
"We have a really innovative product, but it's hard to find the right marketing message that makes it stick"
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"Which market or country should we go for first?"
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"This is a completely new market for us. We don’t know how to approach it."
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"How can we know if our offer is really adapted to this market?"
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"I’m juggling R&D, operations, and growth. I don’t yet have a full sales team. I need help to make those first contacts."
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"Who are the actual decision-makers and influencers in this industry?"
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"Is this market big enough, and with real potential? Is it worth going for : Go or No Go?"
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"We’re a strong technical team, but we need someone with more business and market strategy skills to help us shape the early stage."
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​These questions are real, and they are blocking your growth.
Let’s unlock it, together!
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My support offer to accelerate your journey
You are a startup, SME or large company innovating in the blue economy and want to clarify your strategy, sharpen your message, and win new markets?
My support takes you from instinct to action, with a clear roadmap, a high-impact pitch, and real traction.
Are you a startup, SME and large company driving innovation in the blue economy?
Download our dedicated offer and discover how Blue Connection can help you grow, structure, and scale with purpose.
What you get
Formats & deliverables
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Quick missions: 1 to 2 weeks for a specific need.
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Tailored support: 1 to 3 months depending on scope.
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Tangible outputs: pitch decks, market briefs, priority matrices, toolkits, and strategic roadmaps
Aqualabo
Targeting the Right Markets to Boost Sales Performance​
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Challenge
Aqualabo, a global leader in water quality control and analysis, aimed to optimize its commercial efforts by identifying high-potential markets such as aquaculture, port works, and offshore wind energy.
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Actions taken
Blue Connection conducted a strategic analysis to prioritize markets, identify specific customer needs (e.g., turbidity sensors for port works), and determine which product ranges should be highlighted or adapted for each sector. A list of qualified leads was also delivered to help the sales team kick-start market exploration.
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Results & impact
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Market segmentation and prioritization clarified;
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Product-market fit identified and validated;
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Sales teams equipped with ready-to-use qualified leads;
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Enhanced understanding of customer needs for each sector.​
Why choose Blue Connection?
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Sector knowledge + strategic vision: I speak your language and your stakeholders’.
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Hands-on approach: practical, adaptive, and human-centric.
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Connected network: blue economy ecosystems, events, funders.
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Collaborative mindset: No cookie-cutter consulting. We build it together.
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Want to know more about my experiences in this area?
Do not hesitate to read the testimonials of other structures that have benefited from my support
or contact me directly to discuss.
Angelo ZACCARI - Chief Marketing and Sales Officer @Wsense
WSense is a deep-tech company created as spin-off of Rome’s Sapienza University and specialized in underwater communication systems.
WSense solutions enable real-time monitoring of underwater environments (e.g., water quality, underwater noises, environmental monitoring etc), which provide mission-critical information for customers operating in all sectors of the Blue Economy with a growing experience in the Aquaculture.
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Within this mission we have engaged and are working with Blue Connection (Marilou SUC), as our Advisor for the development of our solutions in the aquaculture business in the Mediterranean areas.
The effort has been successfully extended to the organization and support of business meeting with key Players of our target Market.
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We have, in particular, appreciated very much Marilou's contribution in terms of experience, reputation, analytic approach combined to effective communication and an entrepreneurial approach which have and are making concrete and viables the opportunities and the projects proposed leading to a successful outcome.
